Archive for February, 2007

Mac vs. PC - the Great Debate


…Is it really?
The Windows machines rule the greater population. More applications and software, easier attainability, better prices…and the list goes on. But, when I found myself perusing Newsweek’s recent interview with Bill Gates I never would have thought it would evoke such an emotional response.
Why is this corporate goliath knocking his competition if there really […]

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Branding is Inside-Out


About a month ago I was at an industry tradeshow and I overheard part of a conversation that caught my attention; a Marketing Director from “Company A” was talking to a VP of Sales from “Company B” (according to their badges) and the comment that struck me went like this:
“Yeah, we’re all ready to go. […]

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